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Research papers

Higher profits through improved pricing processes in the automotive industry

After years of cost cutting, prices and price management is becoming more and more important for improving profitability and shareholder value of OEMs.The optimization of the pricing management therefore plays an imminent role in reaching this...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Bernhard Ebel, Markus B. Hofer
March 1, 2004
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Citation

Ebel and Hofer (2004a, March 01). Higher profits through improved pricing processes in the automotive industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/higher-profits-through-improved-pricing-processes-in-the-automotive-industry